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International Market Entry Strategies of Multinational Enterprises (MNEs) in Emerging Markets: The Case of Procter & Gamble in China and India

Name: International Market Entry Strategies of Multinational Enterprises (MNEs) in Emerging Markets: The Case of Procter & Gamble in China and India
Brand: Nikolina Saric
SKU: 9898727

Binding : Taschenbuch, Label : Grin Verlag Gmbh, Publisher : Grin Verlag Gmbh, medium : Taschenbuch, numberOfPages : 120, publicationDate : 2014-10-24, authors : Nikolina Saric, languages : english, ISBN : 3656765871

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International Market Entry Strategies of Multinational Enterprises (MNEs) in Emerging Markets: The Case of Procter & Gamble in China and India