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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

Name: International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)
Brand: Sandra Bell
SKU: 12320598

Binding : Gebundene Ausgabe, Edition : 2008, Label : Physica, Publisher : Physica, medium : Gebundene Ausgabe, numberOfPages : 370, publicationDate : 2008-04-11, authors : Sandra Bell, ISBN : 3790820296

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)