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Intercultural communication as a strategy of global marketing: Marketing strategies of McDonald's in India and Saudi Arabia

Name: Intercultural communication as a strategy of global marketing: Marketing strategies of McDonald's in India and Saudi Arabia
Brand: Kathrin Gerbe
SKU: 9410812

Brand : Books on Demand, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 32, publicationDate : 2007-09-07, authors : Kathrin Gerbe, ISBN : 3638795365

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Intercultural communication as a strategy of global marketing: Marketing strategies of McDonald's in India and Saudi Arabia