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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany: Diplomarbeit

Name: Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany: Diplomarbeit
Brand: Possel, Sabine von
SKU: 9864174

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 3., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 164, publicationDate : 2011-09-08, releaseDate : 2011-09-08, authors : Possel, Sabine von, ISBN : 3640996119

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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany: Diplomarbeit