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Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers: Revealing the Effect of specific Factors on Consumers¿ Product Preferences and Buying Decisions

Name: Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers: Revealing the Effect of specific Factors on Consumers¿ Product Preferences and Buying Decisions
Brand: Christin Smuda
SKU: 10957117

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 84, publicationDate : 2018-10-25, releaseDate : 2018-10-25, authors : Christin Smuda, ISBN : 3668808546

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Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers: Revealing the Effect of specific Factors on Consumers¿ Product Preferences and Buying Decisions