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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?: Magisterarbeit

Name: How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?: Magisterarbeit
Brand: Isabelle Idrac
SKU: 9888400

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 104, publicationDate : 2013-08-09, releaseDate : 2013-08-09, authors : Isabelle Idrac, ISBN : 3656477086

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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?: Magisterarbeit