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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

Name: HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Brand: Review, Harvard Business
SKU: 6990808

Binding : Taschenbuch, Label : Harvard Business Review Press, Publisher : Harvard Business Review Press, NumberOfItems : 1, PackageQuantity : 1, medium : Taschenbuch, numberOfPages : 224, publicationDate : 2013-04-02, authors : Review, Harvard Business, Christensen, Clayton M., Theordore Levitt, Philip Kotler, Fred Reichheld, languages : english, ISBN : 1422189880

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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)