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German international companies in the Portuguese market. The impact of cultural differences on the brand personality

Name: German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Brand: Juliane Couto
SKU: 10948954

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 72, publicationDate : 2017-09-26, releaseDate : 2017-09-26, authors : Juliane Couto, ISBN : 3668533539

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German international companies in the Portuguese market. The impact of cultural differences on the brand personality