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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing (Palgrave Studies in Marketing, Organizations and Society)

Name: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing (Palgrave Studies in Marketing, Organizations and Society)
Brand: Petty, Ross D.
SKU: 2640511

Binding : hardcover, Edition : 2025, Label : From Marking Products to Marketing Brands : A Legal Perspective on the History of Brand Marketing (Palgrave Studies in Marketing, Organizations and Society), medium : hardcover, numberOfPages : 189, publicationDate : 2025-01-14, releaseDate : 2025-01-14, authors : Petty, Ross D., languages : english, ISBN : 3031767772

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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing (Palgrave Studies in Marketing, Organizations and Society)