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Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing, Band 0)

Name: Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing, Band 0)
Brand: Thomas, Robert J.
SKU: 9304407

Binding : Gebundene Ausgabe, Label : WSPC, Publisher : WSPC, medium : Gebundene Ausgabe, numberOfPages : 188, publicationDate : 2023-03-31, releaseDate : 2023-03-31, authors : Thomas, Robert J., ISBN : 9811268177

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Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing, Band 0)