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Evaluating measurement properties of collage research: Development of brand representations

Name: Evaluating measurement properties of collage research: Development of brand representations
Brand: Daniel Lehmann
SKU: 9843750

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 3., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 28, publicationDate : 2009-07-07, authors : Daniel Lehmann, ISBN : 3640367359

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Evaluating measurement properties of collage research: Development of brand representations