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Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Mafe, Carla Ruiz
SKU: 7041899

Brand : Business Science Reference, Binding : Gebundene Ausgabe, Label : Business Science Reference, Publisher : Business Science Reference, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 376, publicationDate : 2015-04-30, releaseDate : 2015-04-30, publishers : Mafe, Carla Ruiz, Parreno, Jose Marti, Lisa Scribner, ISBN : 1466683422

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Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)