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Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands: A Study with Reference to Banking in India

Name: Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands: A Study with Reference to Banking in India
Brand: Sankalpa Sen
SKU: 10955775

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 116, publicationDate : 2018-08-01, releaseDate : 2018-08-01, authors : Sankalpa Sen, ISBN : 3668761361

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Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands: A Study with Reference to Banking in India