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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

Name: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Brand: Tellis, Gerald J.
SKU: 12211622

Brand : Sage Publications, Inc, Binding : Gebundene Ausgabe, Edition : New, Label : Sage Publications, Publisher : Sage Publications, NumberOfItems : 1, PackageQuantity : 1, Format : Illustriert, medium : Gebundene Ausgabe, numberOfPages : 216, publicationDate : 2003-11-25, releaseDate : 2003-11-25, authors : Tellis, Gerald J., Tellis, Gerard J., ISBN : 0761922520

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)