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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New ... Retailing and International Marketing)

Name: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New ... Retailing and International Marketing)
Brand: Katja Wagner
SKU: 9906037

Binding : Taschenbuch, Edition : 1st ed. 2021, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 264, publicationDate : 2021-08-07, releaseDate : 2021-08-07, authors : Katja Wagner, ISBN : 3658351497

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New ... Retailing and International Marketing)