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Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors

Name: Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Brand: Anonym
SKU: 8220763

Brand : Books on Demand, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 108, publicationDate : 2021-08-14, releaseDate : 2021-08-14, authors : Anonym, ISBN : 3346488993

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Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors