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Do consumers differentiate between private labels from different retailers?: An experimental study of low-cost and premium private labels in the grocery trade

Name: Do consumers differentiate between private labels from different retailers?: An experimental study of low-cost and premium private labels in the grocery trade
Brand: Marcus Stiasny
SKU: 9758443

Binding : Taschenbuch, Label : Our Knowledge Publishing, Publisher : Our Knowledge Publishing, medium : Taschenbuch, numberOfPages : 92, publicationDate : 2022-12-26, releaseDate : 2022-12-26, authors : Marcus Stiasny, ISBN : 6205485451

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Do consumers differentiate between private labels from different retailers?: An experimental study of low-cost and premium private labels in the grocery trade