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Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies

Name: Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
Brand: Julia Winter
SKU: 3605538

Brand : AV Akademikerverlag, Binding : Taschenbuch, Label : AV Akademikerverlag, Publisher : AV Akademikerverlag, medium : Taschenbuch, numberOfPages : 120, publicationDate : 2016-10-25, releaseDate : 2016-10-25, authors : Julia Winter, ISBN : 3330508728

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Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies