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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing

Name: Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
Brand: Manfred Bruhn
SKU: 9906588

Brand : Springer, Binding : hardcover, Edition : 2024, Label : Customer-Dominant Logic : Customer-Dominant Management as a New Target in Relationship Marketing, medium : hardcover, numberOfPages : 443, publicationDate : 2024-11-27, releaseDate : 2024-11-27, authors : Manfred Bruhn, Maxim Saleschus, Karsten Hadwich, languages : english, ISBN : 3658453516

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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing