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Cultural Influences on Perceptions of Standardisation of Advertising: A P&G Case Study on the Consumers' and Companies' Perspective

Name: Cultural Influences on Perceptions of Standardisation of Advertising: A P&G Case Study on the Consumers' and Companies' Perspective
Brand: Nancy Kalogeropoulou
SKU: 5001105

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 68, publicationDate : 2016-03-21, releaseDate : 2016-03-21, authors : Nancy Kalogeropoulou, ISBN : 3659850519

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Cultural Influences on Perceptions of Standardisation of Advertising: A P&G Case Study on the Consumers' and Companies' Perspective