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Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay (Markenkommunikation und Beziehungsmarketing)

Name: Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay (Markenkommunikation und Beziehungsmarketing)
Brand: Vellnagel, Corinna Colette
SKU: 4748626

Brand : Springer Gabler, Binding : Taschenbuch, Edition : 1st ed. 2020, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 276, publicationDate : 2020-08-14, releaseDate : 2020-08-14, authors : Vellnagel, Corinna Colette, ISBN : 3658311770

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Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay (Markenkommunikation und Beziehungsmarketing)