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Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Name: Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Brand: Teresa Pavelka
SKU: 9903484

Binding : Taschenbuch, Label : Grin Verlag, Publisher : Grin Verlag, medium : Taschenbuch, numberOfPages : 56, publicationDate : 2015-04-28, authors : Teresa Pavelka, languages : english, ISBN : 3656950539

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Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios