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Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Name: Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Brand: Victoria Homeier
SKU: 10951123

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 40, publicationDate : 2018-01-15, releaseDate : 2018-01-15, authors : Victoria Homeier, ISBN : 3668604878

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Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension