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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Lea's Communication)

Name: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Lea's Communication)
Brand: Chan-Olmsted, Sylvia M.
SKU: 12224011

Binding : Gebundene Ausgabe, Label : Lawrence Erlbaum Assoc Inc, Publisher : Lawrence Erlbaum Assoc Inc, NumberOfItems : 2, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : 2005-12-01, authors : Chan-Olmsted, Sylvia M., Chan-Olmsted, languages : english, ISBN : 0805848126

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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Lea's Communication)