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Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure

Name: Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure
Brand: Kyrousi, Antigone G.
SKU: 3598174

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 444, publicationDate : 2017-07-26, releaseDate : 2017-07-26, authors : Kyrousi, Antigone G., ISBN : 3330062924

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Color in Advertising: Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure