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Coco Chanel: Roaring Twenties - Fashion, Art and Culture of the 1920s Riviera | Official Exhibition Catalogue

The beginnings of Chanel's fashion brand lie in theFrench seaside resorts. In 1912, Coco-then stillGabrielle-Chanel opened her first boutique in Deauville;shops in Biarritz, Monte Carlo and Cannes soon followed.There, her simple, sporty designs met with acosmopolitan clientele who carried her fashion back tothe capital, Paris. In the 1920s, the Chanel brand thusexperienced its first heyday, driven by the artistic andsocial upheaval of those years, the Roaring Twenties.This lavishly illustrated catalogue documents in drawingsand photographs the extraordinary productivity ofthe designer who maintained friendships with artistssuch as Jean Cocteau, Pablo Picasso and others. In the1920s, Serge Diaghilev's Ballets Russes were performingon the Riviera. The book reveals the Slavic influencein Cha…

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