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Certification Seals. The more, the better, or too much of a good thing?: The effect of the number of certification seals on consumers' purchase intention and willingness to pay

Name: Certification Seals. The more, the better, or too much of a good thing?: The effect of the number of certification seals on consumers' purchase intention and willingness to pay
Brand: Stefanie Eimesser
SKU: 9904170

Binding : Taschenbuch, Label : Grin Verlag Gmbh, Publisher : Grin Verlag Gmbh, medium : Taschenbuch, numberOfPages : 232, publicationDate : 2015-06-10, authors : Stefanie Eimesser, languages : english, ISBN : 3656972249

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Certification Seals. The more, the better, or too much of a good thing?: The effect of the number of certification seals on consumers' purchase intention and willingness to pay