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Business-To-Business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing, Band 15)

Name: Business-To-Business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing, Band 15)
Brand: Glynn, Mark S.
SKU: 11822792

Binding : Gebundene Ausgabe, Label : Emerald Group Publishing Limited, Publisher : Emerald Group Publishing Limited, medium : Gebundene Ausgabe, numberOfPages : 502, publicationDate : 2009-06-19, authors : Glynn, Mark S., publishers : Mark Glynn, Woodside, Arch G., ISBN : 1848556705

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Business-To-Business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing & Purchasing, Band 15)