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Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Elena Veselinova
SKU: 8862581

Brand : Business Science Reference, Binding : Gebundene Ausgabe, Label : Business Science Reference, Publisher : Business Science Reference, medium : Gebundene Ausgabe, numberOfPages : 408, publicationDate : 2017-08-31, releaseDate : 2017-08-31, authors : Elena Veselinova, Marija Gogova Samonikov, ISBN : 1522524177

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)