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Breakthrough: C&A’s Secret Formula Rediscovered

Breakthrough: C&A’s Secret Formula Rediscovered, waar gaat het boek over?C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years later… In 1906 Clemens’s son, Bernard Joseph, discovered a surefire way to make net profits snowball.C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years later… In 1906 Clemens’s son, Bernard Joseph, discovered a surefire way to make net profits snowball. The underlying Opportunity Cost and Contribution dollars system was kept so secret, that it was eventually forgotten. Today C&A has largely returned to the less pr…

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