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Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World

Name: Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World
Brand: Daniel Neye
SKU: 6473415

Brand : Springer, Binding : paperback, Label : Brands in Times of Constant Change : How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World, medium : paperback, numberOfPages : 220, publicationDate : 2026-01-03, releaseDate : 2026-01-03, authors : Daniel Neye, Joachim Bongard, languages : english, ISBN : 3658498986

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Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World