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Brands, colours, images and the bio-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

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Brands, colours, images and the bio-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

Brand : Grin Publishing, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 104, publicationDate : 2016-03-02, authors : Plamen Marchev, ISBN : 3668141894

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