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Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

Name: Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Brand: José Leyva
SKU: 9873649

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 100, publicationDate : 2013-06-01, releaseDate : 2013-06-01, authors : José Leyva, ISBN : 3656032955

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Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands