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Brand Management in the Age of Digitalization: How to Manage Brand Related User Generated Content in Times of the Web 2.0

Name: Brand Management in the Age of Digitalization: How to Manage Brand Related User Generated Content in Times of the Web 2.0
Brand: Eva Niesing
SKU: 9896926

Binding : Taschenbuch, Label : Grin Verlag Gmbh, Publisher : Grin Verlag Gmbh, medium : Taschenbuch, numberOfPages : 24, publicationDate : 2014-08-08, authors : Eva Niesing, languages : german, ISBN : 3656710023

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Brand Management in the Age of Digitalization: How to Manage Brand Related User Generated Content in Times of the Web 2.0