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Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case

Name: Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case
Brand: Francesca Boglione
SKU: 4911396

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 152, publicationDate : 2011-08-04, authors : Francesca Boglione, ISBN : 3845406291

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Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case

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