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Brand-Consumer Congruence Personality and Brand Quality Relationships: A Case Study of Consumers Using Telecom Services in Pakistan

Name: Brand-Consumer Congruence Personality and Brand Quality Relationships: A Case Study of Consumers Using Telecom Services in Pakistan
Brand: Amna Arif
SKU: 5970083

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 352, publicationDate : 2012-08-31, authors : Amna Arif, Gohar Ali, ISBN : 3659213411

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Brand-Consumer Congruence Personality and Brand Quality Relationships: A Case Study of Consumers Using Telecom Services in Pakistan