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Brand China and the internationalization of Chinese companies: ?Brand China? as a support for Chinese companies in their attempt to build sustainable internationalization strategies

Name: Brand China and the internationalization of Chinese companies: ?Brand China? as a support for Chinese companies in their attempt to build sustainable internationalization strategies
Brand: Susy Barreau
SKU: 4817376

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 84, publicationDate : 2011-04-15, authors : Susy Barreau, ISBN : 3844332464

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Brand China and the internationalization of Chinese companies: ?Brand China? as a support for Chinese companies in their attempt to build sustainable internationalization strategies