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Antecedents of Brand Equity: The Chinese Path to Building Brands: A Case Study of GEELY and BYD Automotive Brands

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Antecedents of Brand Equity: The Chinese Path to Building Brands: A Case Study of GEELY and BYD Automotive Brands

Binding : Taschenbuch, Label : VDM Verlag, Publisher : VDM Verlag, medium : Taschenbuch, numberOfPages : 396, publicationDate : 2015-03-30, authors : Noha Alaa El Dine, ISBN : 3639762177

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