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An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola

Name: An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Brand: Miriam Mennen
SKU: 9850143

Binding : Taschenbuch, Label : Grin Verlag, Publisher : Grin Verlag, medium : Taschenbuch, numberOfPages : 60, publicationDate : 2013-10-10, authors : Miriam Mennen, languages : english, ISBN : 3640563824

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An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola