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An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market

Name: An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market
Brand: Sudeep Chatterjee
SKU: 6479710

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 80, publicationDate : 2014-12-19, authors : Sudeep Chatterjee, ISBN : 3659639109

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An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market