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Ambush Marketing in sports: The case of RBS Six Nations: A journey through a strategy that is more than just fighting back

Name: Ambush Marketing in sports: The case of RBS Six Nations: A journey through a strategy that is more than just fighting back
Brand: Alberto Pintus
SKU: 10176840

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 100, publicationDate : 2011-10-04, authors : Alberto Pintus, Baby C, ISBN : 384439754X

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Ambush Marketing in sports: The case of RBS Six Nations: A journey through a strategy that is more than just fighting back