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Advertising in Interactive Television:: How Audiences’ Interactions with Ads Affect Perceptions of Programs and Brands

Name: Advertising in Interactive Television:: How Audiences’ Interactions with Ads Affect Perceptions of Programs and Brands
Brand: Joohyun Lee
SKU: 6087970

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 216, publicationDate : 2011-11-03, authors : Joohyun Lee, ISBN : 3846516465

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Advertising in Interactive Television:: How Audiences’ Interactions with Ads Affect Perceptions of Programs and Brands

Finde das Produkt,
das wirklich zu dir passt.